Category

Digital Marketing
Digital-Marketing

3 Pillars of Digital Marketing – The Insider Series

We wanted to publish an article on a webinar and podcast released a few months back as part of our Valenta Insider Series. The episode highlights the three pillars of digital marketing. Digital marketing is...
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How to Improve your SEO

How to Improve your SEO?

SEO is a critical aspect of a Digital Marketing strategy. In our recent blog What is Digital Marketing and How Can it Help your Business? we highlighted all the main elements of Digital Marketing. Content...
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Why is SEO important for your online presence

Why is SEO Important for your Online Presence?

Recently we wrote a blog “What is Digital Marketing? How Can it Help your Business?” and we broke out and spoke about all the main elements of Digital Marketing. We stated that all Digital Marketing...
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Digital Marketing Agency

What to Expect in a Full Service Digital Marketing Agency?

Digital Marketing is increasingly important in today’s digital economy. It is also an area where there is a fair amount of noise in the marketplace. Many companies or individuals are available to serve clients around...
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Advantages of a digital marketing agency vs an inhouse team

Advantages of a Digital Marketing Agency versus an In House Team

There are many reasons to work with an outside digital marketing agency. One primary reason which we have found over the years for clients to work with an outsourced marketing firm is that digital marketing...
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Why should marketers embrace AI

Why Marketers Should Embrace AI?

AI in digital marketing is simply using AI to interact with customers and prospective customers to anticipate what they want and how they want to interact with a business. AI in digital marketing is also...
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when to hire digital marketing agency

When to Hire a Digital Marketing Agency?

There are many reasons to hire a digital marketing agency. The first thing to keep in mind when thinking about when to hire a digital marketing agency is that we live in a digital world....
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Top 2 things to look in a Digital marketing agency

What To Look For in a Digital Marketing Agency

There are many things to look for in a Digital Marketing Agency like Valenta. As we started to write this blog, we saw that what we thought was important fell into two broad categories, A...
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Fractional cmo

What is a Fractional CMO?

What is a Fractional CMO? There are a lot of excellent discussions these days about fractional executives, and fractional C-Level roles available for hire. We think this discussion is great and that this option has...
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digital-marketing

Why Do You Need Digital Marketing?

Digital marketing is inseparable from the digital economy, and this is the overriding reason all businesses need digital marketing.  The importance of digital marketing does not just pertain to larger enterprises. SMBs need digital marketing...
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